Wúrà Àwòrán Kọ̀mpútà · 2020
Camel Robot Iṣẹ́ Ọnà Oní-Dijítà
by Edu Torres
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2020 in Àwòrán Kọ̀mpútà
- CLIENT: Camel
- Estimated Number of Design Views: 73,150
- Verification code 78AF545C35 · Verify this award
Colors
About Camel Robot Iṣẹ́ Ọnà Oní-Dijítà
Camel Robot jẹ́ iṣẹ́ ọnà oní-dijítà tí ó tún àmì àpẹẹrẹ ilé-iṣẹ́ kan túmọ̀ gẹ́gẹ́ bí ẹranko roboti. Wọ́n kọ́ àwòrán náà gẹ́gẹ́ bí àwòṣe onípele-mẹ́ta, wọ́n sì ṣe àgbéjáde rẹ̀ ní ìpele gíga fún títẹ̀jáde àti fún ìfihàn ní àwọn ibi àṣefihàn àti àwọn ọ́fíìsì. A mú àwọn ìtọ́kasí láti inú ẹ̀rọ ilé-iṣẹ́, ìmọ̀ roboti àti ìtàn àròsọ sáyẹ́nsì. Ara rẹ̀ ṣí sílẹ̀ ní apá kan, nítorí náà àwọn okùn wáyà inú àti orísun agbára ṣì hàn kedere. Àwọ̀ búlúù aláìlábùkù àti àwọ̀ dúdú jẹ́ kí àfiyèsí wà lórí ìrísí pàtàkì náà. Ìpele àlàyé kékeré rẹ̀ wà ní ìwọ̀ntúnwọ̀nsì kí ó lè jẹ́ ohun tí ó ṣeé gbàgbọ́ tí ó sì rọrùn láti kà.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Camel Robot Iṣẹ́ Ọnà Oní-Dijítà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Camel Robot Iṣẹ́ Ọnà Oní-Dijítà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Camel Robot Iṣẹ́ Ọnà Oní-Dijítà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
- Dimensions & Packaging
- 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
- Tags
- camel, 3d, cgi, robot, sci-fi, industrial,
- Production Technology
- 3D Model
- Design Challenge
- The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
- Research
- To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
- Inspiration
- The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
- Project Duration
- Project Started on November 2017 and finished on January 2018
- Operation Flow
- Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
- Image Credits
- Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.
