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Taste Connnection X Primary Function: Àpò Onírúurú Iṣẹ́ by Chinhua Huang and Chad Fan

Taste Connnection X Primary Function: Àpò Onírúurú Iṣẹ́ by Chinhua Huang and Chad Fan is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Àṣà àti Ìrìnàjò Competition Category.


FàdákàOhun Ọ̀ṣọ́· 2020

Taste Connnection X Primary Function: Àpò Onírúurú Iṣẹ́

by Chinhua Huang and Chad Fan

Client: TAGather Goods Co., Ltd

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ohun Ọ̀ṣọ́ Category

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Verified Award Winner

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Colors

The Design

About Taste Connnection X Primary Function: Àpò Onírúurú Iṣẹ́

Book Text: Taste Connection X jẹ́ àpò onírúurú iṣẹ́ tí a lè lò gẹ́gẹ́ bí àpò-ẹ̀yìn, àpò-ìránṣẹ́ tàbí gẹ́gẹ́ bí àpò-ẹrù tí ó ṣí sílẹ̀. A ṣe àpò náà pẹ̀lú PVC tí omi kò lè wọ inú rẹ̀, tí a fi àpẹẹrẹ tí ó papọ̀ àmì àwọn ilé-iṣẹ́ tíì olóyìnbó (bubble tea) gbajúmọ̀ láti Taiwan tẹ̀ sí. A gé ẹ̀kúnrẹ́rẹ́ kọ̀ọ̀kan láìsí ètò láti inú yíyíká tí àwọn ìlà oníláwọ̀ bò, nítorí náà kò sí àpò méjì tí wọ́n ní àkópọ̀ àwọ̀ kan náà. A dá àwòrán rẹ̀ nípa kíká, láìsí gígé àfikún, àti okùn òwú tí a lè ṣàtúnṣe pẹ̀lú títẹ̀ àkànṣe ni ó ṣàpèjúwe ipò kọ̀ọ̀kan. Àpẹẹrẹ náà tún ń ṣiṣẹ́ gẹ́gẹ́ bí ohun ìrántí àwọn ojú ìgboro Taipei.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Taste Connnection X Primary Function: Àpò Onírúurú Iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Taste Connnection X Primary Function: Àpò Onírúurú Iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Taste Connnection X Primary Function: Àpò Onírúurú Iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With brand motto of making bag as "portable urban impression from Taiwan", the pattern on the water proof PVC material has blended the most popular bubble tea brand logos from Taiwan.

Each bag is made of fabric randomly cut from the roll filled up with colorful stripes, not a single bag would have identical color way to others. With no additional cut, the design is giving the shape by folding into different forms, whereby each respective function is well defined.
Dimensions & Packaging
Backpack mode: W36cm x H38cm (can fit A4 documents, 13"~15" laptop)
messenger bag mode: W36cm x H24cm
Fully open luggage mode: W 36cmx H92cm
Tags
backpack, messenger bag, waterproof bag, travel bag, color fashion
Production Technology
We use waterproof PVC(high quality synthetic leather) as material which passed SGS exam.

The cotton strap is custom-made with our design print. With adjustable strap, the bag can be turn into different forms.
Design Challenge
In order to ensure no two bags have identical print composition but still stylish, we have to carefully choose the area to be shaped into 3-D form.
Research
Our core brand value is to discover all the high potential daily materials and turn them into valuable design goods. Starting from Taipei, for the long run, we plan to work with cities from all over the world whereby each city images and locally unique materials can be discerned and applied, therefore cultural economies can be cultivated.
Inspiration
The bubble tea drinks started from Taiwan and now have been well-received globally. Taipei street scene is largely made up of colorful signs and waterproof canopy. Combined with these two signature elements from Taiwanese daily surroundings, the design is not only a stylish bag but also a souvenir best presents where it comes from.
Project Duration
N/A
Operation Flow
N/A
Team Members
Brand Director: Chinhua(Andrew) Huang
Designer: Chad Fan
Image Credits
Photographer: An Chen
Video: Chun-Yu Chen

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