BLunch Apo Ounjẹ Ọsan To Ni Idabobo Ooru by Valeria Zerbo

BLunch Apo Ounjẹ Ọsan To Ni Idabobo Ooru by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun Ọ̀ṣọ́ Àṣà àti Ìrìnàjò Competition Category.

IdẹOhun Ọ̀ṣọ́· 2020

BLunch Apo Ounjẹ Ọsan To Ni Idabobo Ooru

by Valeria Zerbo

Client: Pinapple New York

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun Ọ̀ṣọ́ Category

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Colors

The Design

About BLunch Apo Ounjẹ Ọsan To Ni Idabobo Ooru

BLunch jẹ́ apo ounjẹ ọsan tí a ṣe pẹ̀lú ìdábòbò ooru, tí a ṣe àpẹrẹ rẹ̀ fún àwọn obìnrin tí wọ́n ní ọjọ́ iṣẹ́ gígùn. Àwọn àyè méjì ló yà oúnjẹ àti àwọn nǹkan pàtàkì ẹnìkọ̀ọ̀kan sọ́tọ̀ọ̀tọ̀. Àyè gbígbòòrò tí ó ní ìdábòbò ooru pẹ̀lú síbà àárín gbá gbọ́dọ̀ mú oúnjẹ ọsan tàbí ìpanu, nígbà tí àyè tín-ínrín pẹ̀lú síbà òkè ń mú àwọn nǹkan ìlòojoojúmọ́. Ọ̀já-ìnú tí kò gba omi kọjá ń dí omi lọ́wọ́ láti jò, àti pé ìran aṣọ tí a rán ká gbogbo aṣọ náà ń bo aṣọ ìdábòbò ooru inú lọ́kùnrin. Àpò kékeré ìta kan pẹ̀lú tún wà. A fọwọ́ ṣe apo yìí ní orílẹ̀-èdè Ítálì láti awọ̀ ẹran tí ó jẹ́ “full grain” àti aṣọ híhun ti Ítálì, tí a yàn nítorí ìṣàpẹẹrẹ àti gbígbẹ́sẹ̀lé rẹ̀.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

BLunch Apo Ounjẹ Ọsan To Ni Idabobo Ooru jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé BLunch Apo Ounjẹ Ọsan To Ni Idabobo Ooru yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. BLunch Apo Ounjẹ Ọsan To Ni Idabobo Ooru ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.