Wúrà Ayelujára · 2020
Macy’s Website Oju-opo Wẹẹbu Iṣowo Ori Ayelujara
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2020 in Ayelujára
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Oju-opo Wẹẹbu Iṣowo Ori Ayelujara
Oju-opo wẹẹbu Macy's jẹ pẹpẹ iṣowo ori ayelujara ti o fun awọn onibara laaye lati ra awọn ọja Macy's lori ayelujara. A tun ṣe apẹrẹ oju-opo wẹẹbu naa ni ọdun 2019 gẹgẹbi idahun taara si esi awọn onibara, eyiti o yọrisi apẹrẹ ti o mọ, rọrun ati ti o ni imisi asa aṣọ. Eto ifilelẹ naa fa lati inu awọn ohun elo atẹjade asa aṣọ ati awọn ọja imọ-ẹrọ olumulo, ati pe o ni ero lati ya Macy's sọtọ kuro lọdọ awọn oniṣowo idije. A lo awọn imọ-ẹrọ wẹẹbu ode-oni ti o le yipada gẹgẹ bi ẹrọ, nitorinaa a le wo oju-opo naa lori awọn kọmputa alagbeka, tabulẹti ati awọn foonu alagbeka oloye. Iwadi iriri olumulo dari atunṣe apẹrẹ naa, pẹlu awọn iwadi ibeere, awọn ifọrọwanilẹnuwo ati idanwo irọrun lilo.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Macy’s Website Oju-opo Wẹẹbu Iṣowo Ori Ayelujara jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Macy’s Website Oju-opo Wẹẹbu Iṣowo Ori Ayelujara yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Macy’s Website Oju-opo Wẹẹbu Iṣowo Ori Ayelujara ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
