Dorina Nowill Iṣẹ́ Àkọ́kọ́: Ìròyìn Ọdọọdún by Ruis Vargas

Dorina Nowill Iṣẹ́ Àkọ́kọ́: Ìròyìn Ọdọọdún by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìtẹ̀wé àti Àtẹ̀jáde Competition Category.

FàdákàÌtẹ̀wé· 2020

Dorina Nowill Iṣẹ́ Àkọ́kọ́: Ìròyìn Ọdọọdún

by Ruis Vargas

Client: Laika

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìtẹ̀wé Category

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Colors

The Design

About Dorina Nowill Iṣẹ́ Àkọ́kọ́: Ìròyìn Ọdọọdún

Dorina Nowill jẹ́ ìròyìn ọdọọdún tí a ṣe fún ìdásílẹ̀ kan tí ó ń sìn àwọn ènìyàn tí ojú fọ́ tàbí tí wọ́n ní ìríran tí kò dára. A lo àwọn àmì Braille jákèjádò ìwé náà, tí wọ́n ń dá àwọn gbólóhùn àti àwọn àwòrán papọ̀ pẹ̀lú ọ̀rọ̀ tí a tẹ̀. Ìdìí ìwé náà gbé àwọn àmì gbígbẹ tí ó rú sókè, kí a lè ka ìròyìn náà pẹ̀lú ìfọwọ́kàn pẹ̀lú. A tẹ àwọn ojú-ìwé náà ní àwọ̀ mẹ́rin lórí bébà offset, tí a yàn nítorí ojú rẹ̀ tí ó ní ihò àti tí ó rọrùn láti fọwọ́kàn. Ìròyìn náà ṣàkọsílẹ̀ àwọn àbájáde ọdún ìṣúná ó sì gbé àwọn ìlànà kalẹ̀ fún ọdún tí ó ń bọ̀. Ète àpẹẹrẹ náà ni láti mú kí ìwé náà kún fún gbogbo ẹni tí ó bá ń kà á.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Dorina Nowill Iṣẹ́ Àkọ́kọ́: Ìròyìn Ọdọọdún jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Dorina Nowill Iṣẹ́ Àkọ́kọ́: Ìròyìn Ọdọọdún yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Dorina Nowill Iṣẹ́ Àkọ́kọ́: Ìròyìn Ọdọọdún jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensions & Packaging: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tags: Annual report, print, editorial, graphic design, branding identity
Production Technology: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Design Challenge: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiration: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Project Duration: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Operation Flow: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patents: Arthur Medeiros
Team Members: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Image Credits: Laika Design