Hydration Platform 饮水供应系统 by PepsiCo Design and Innovation

Hydration Platform 饮水供应系统 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 食品、饮料与烹饪艺术设计 Competition Category.

金烹饪艺术· 2020

Hydration Platform 饮水供应系统

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award 金奖 Winner in 烹饪艺术 Category

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Verified Award Winner
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The Design

About Hydration Platform 饮水供应系统

Hydration Platform 是为百事公司设计与创新部门打造的一款互联饮水供应系统。该平台由三个核心部分组成：饮水机、配套的智能手机应用程序，以及可贴于可重复使用水瓶上的个性化二维码贴纸。通过贴纸，饮水机无需额外操作即可识别每位用户。应用程序的设计力求简单易用。个性化是 Hydration Platform 的核心，它为日常饮水带来更多选择与丰富变化，并鼓励人们使用可重复使用的水瓶。

The Recognition

About the A' Design Award 金奖

Hydration Platform 饮水供应系统是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Hydration Platform 饮水供应系统将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Hydration Platform 饮水供应系统激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hydration platform is a connected ecosystem built to reflect how people drink water today, made up of three core components: a beautifully designed water dispenser, a companion, user-friendly smartphone app, and a personalized QR code sticker for reusable bottles that allows consumers to be effortlessly recognized by the dispenser.
Inspiration: Today’s conscious consumers want to know how their purchasing decisions will impact them personally – their health, wallets, and routine – and what those choices mean for our planet. PepsiCo is constantly innovating to better meet changing consumer demands. The core of the hydration platform is its focus on personalization. Delivering choice is always a priority for PepsiCo, but people don’t necessarily think of variety when it comes to water.

Read the Press Release