设计师 PepsiCo Design and Innovation 的作品 Off the Eaten Path 零食包装 荣获了极具声望的 2020 A' Design Award 金奖，竞赛类别为包装设计。
金包装· 2020
Off the Eaten Path 零食包装
设计师： PepsiCo Design and Innovation
客户: PepsiCo Design and Innovation
包装类别A' Design Award 金奖获奖者
已验证的获奖者
验证 #100582 的获奖状态设计作品
关于 Off the Eaten Path 零食包装
Off the Eaten Path 是一系列高端植物基零食的包装设计。这些零食将鹰嘴豆、黑豆、豌豆等真实蔬菜以出人意料的方式融合搭配。该包装为品牌在各类应用场景中打造出统一的视觉识别形象。设计旨在帮助品牌在竞争激烈的"更健康零食"品类中脱颖而出。一小组消费者参与了开发全过程,并在每个阶段提供反馈。消费者的意见指导了设计决策,并支撑起始终如一的品牌体验。
荣誉认可
关于A' Design Award 金奖
Off the Eaten Path 零食包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Off the Eaten Path 零食包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Off the Eaten Path 零食包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- 灵感
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
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