铂金 包装 · 2021
Pepsi Chinas People Daily New Media 饮料罐
by PepsiCo Design and Innovation
- A' Design Award 铂金奖 2021 in 包装
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media 饮料罐
《平凡英雄》是百事可乐携手人民日报新媒体共同打造的系列纪念版饮料罐包装设计。该系列致敬在新冠疫情期间坚守一线、服务社区的医护人员、工人、志愿者与快递配送员。每款设计都在礼赞新一代平凡英雄,表达对他们日复一日默默付出的感激之情。这一包装设计将人们熟悉的饮料容器转化为一份质朴的公共致谢与共同敬意的表达。
About the A' Design Award 铂金奖
Pepsi Chinas People Daily New Media 饮料罐是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Pepsi Chinas People Daily New Media 饮料罐展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Pepsi Chinas People Daily New Media 饮料罐是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
