设计师 Xiongbo Deng 的作品 Guo Cui Wu Du 中国白酒荣获了极具声望的 2023 A' Design Award 铂金奖，竞赛类别为包装设计。

铂金包装· 2023

Guo Cui Wu Du 中国白酒

设计师： Xiongbo Deng

客户: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

包装类别A' Design Award 铂金奖获奖者

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关于 Guo Cui Wu Du 中国白酒

这款白酒产品名为国粹五毒，产自中国河南省。该酒由五种中药材浸泡酿制而成。市场上的竞争产品或多或少都含有一些酿造过程中留下的渣滓。相比之下，该产品最大的卖点在于，通过多重工艺，使酒液纯度接近零杂质状态，给消费者更强的安全感。因此，设计者确定了“清洁度”。作为包装设计的基调，体现出最大的特色。

荣誉认可

关于A' Design Award 铂金奖

Guo Cui Wu Du 中国白酒是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Guo Cui Wu Du 中国白酒展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Guo Cui Wu Du 中国白酒是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
尺寸与包装: Width：130mm x Depth:120mm x Height：300mm
标签: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
生产技术: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
设计挑战: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
研究: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
灵感: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
项目周期: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
操作流程: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
图片版权: Illustrator:Xiongbo Deng