Guo Cui Wu Du 中国白酒 by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award 铂金奖 in 包装设计 Competition Category.

铂金包装· 2023

Guo Cui Wu Du 中国白酒

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award 铂金奖 Winner in 包装 Category

7,463,222
Verified Award Winner
Verify Award Status for #141597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guo Cui Wu Du 中国白酒

这款白酒产品名为国粹五毒，产自中国河南省。该酒由五种中药材浸泡酿制而成。市场上的竞争产品或多或少都含有一些酿造过程中留下的渣滓。相比之下，该产品最大的卖点在于，通过多重工艺，使酒液纯度接近零杂质状态，给消费者更强的安全感。因此，设计者确定了“清洁度”。作为包装设计的基调，体现出最大的特色。

The Recognition

About the A' Design Award 铂金奖

Guo Cui Wu Du 中国白酒是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Guo Cui Wu Du 中国白酒展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Guo Cui Wu Du 中国白酒是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimensions & Packaging: Width：130mm x Depth:120mm x Height：300mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Production Technology: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Design Challenge: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Research: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiration: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Project Duration: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Operation Flow: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Image Credits: Illustrator:Xiongbo Deng