Lihpao Plaza 商场室内设计 by Alex Chiang - MAS

Lihpao Plaza 商场室内设计 by Alex Chiang - MAS is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.

金室内· 2020

Lihpao Plaza 商场室内设计

by Alex Chiang - MAS

Client: Mas

A' Design Award 金奖 Winner in 室内 Category

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Verified Award Winner

Verify Award Status for #100670

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lihpao Plaza 商场室内设计

丽宝广场是一处位于中国的商场室内设计项目。室内空间总面积达10万平方米,涵盖零售与主题餐饮两个楼层。六大主题区域引导访客游览商场,分别运用了曲折巷弄、楼梯与红灯笼、窗棂光影、书籍与阶梯的结合以及植物元素等设计语汇。为配合工期与预算要求,项目选用了常见的建筑材料。虚拟现实与三维互动投影共同营造出互动空间。整体布局将休闲、购物与娱乐融于一体。

The Recognition

About the A' Design Award 金奖

Lihpao Plaza 商场室内设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Lihpao Plaza 商场室内设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Lihpao Plaza 商场室内设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub,include Hongqiao airport and railway station.
Lihpao Plaza is a shopping mall with story scenes constructed by Art and technology. From the four major genes of life aesthetics, community service, family growth and innovation and entertainment, the theme of entertainment is to create a new experiential shopping mall.
Dimensions & Packaging: The interior design area of the project totals 100,000 square meters. The six different themes of commercial space, which run through two floors of the ground, are equipped with a corresponding style bathroom, and equipped with a certain proportion of maternal and child rooms, barrier free toilets, vertical lift and multiple escalators. The two floors of B1 and M are commercial retail and theme catering blocks.
Tags: Immersive experience, Urban paradise, Humanities, nature, art, Technology
Production Technology: The main concept of project is based on the combination of art and technology. We choose the normal materials to satisfy the schedule and budget of the construction. With"happiness" as the theme,recreate the Taiwanese theme park of reminiscence by zigzag alleys, stairs and red lanterns. To transform Zen and Kyoto style creates the natural space by light, shadow and window grilles. Using the books and stairs create the cultural market. To create the recreational court by botanic elements and butterflies. Create a interactive smart space through new technologies such as "VR" and "3D interactive projection".
Design Challenge: 1. The project belongs to the commercial design project of China's first-tier cities. How to create a shopping mall fitting the consumption structure of the city, and creating a memorable shopping space .
2. The limitations of the original structure of the existing building, such as low floor height, large beam height, the form of picking holes is not ideal, etc., how to design with the original framework as the guideline to continue the soft and beautiful space intention, showing the theme image of the shopping center that can be remembered.
Research: The site is on the northwestern corner of the Shanghai Hongqiao Central Business District, close to the open green belt and Hongqiao traffic hub(include Hongqiao airport and railway station).
The project location is due to the regional investment strategy of the comprehensive consideration, emphasizes the combination of shopping and interactive experience, through to the regional division to redefine the spirit of the space, in order to increase consumer cognition and memory, is a kind of convenient shopping, entertainment.
Inspiration: From the perspective of modern urban park design, with the breakthrough of the topic space design gimmick to build six characteristics,named by The Feast of jiufen,He Feng Ri Li,Liu Mang Wu,The Secret Garden,The Future World,The Vivid Food Court and so on. From the perspective of each consumer, emphasizes the combination of shopping and spatial experience, to increase consumer's perception of place and memory. Create an experience space that can be perceived, read and remembered by consumers.
Project Duration: The project design was started in April 2017 in Shanghai, China, and was completed in April 2018. The mall was opened in Nanyang, China in October 2019.
Operation Flow: The whole theme boutique business will from life aesthetics, community service, growth, innovation, entertainment four gene family, with the breakthrough of design methods to build multiple high space, creating six characteristic topic space, from planning to the layout of the formats and manuscript design, from the perspective of each consumer, the business line optimization, for commercial center to guide the rational flow of customers, satisfy consumers leisure, shopping and entertainment as a one-stop consumption demand.
Team Members: Design Director:Alex Chiang
Designer:Jing zhang
Designer:Henry Sun
Designer:Jim Zhang
Designer:Wen Lee
Image Credits: #1: Photographer Siye Zhang, The Feast of jiufen, 2019
#2: Photographer Siye Zhang, He Feng Ri Li, 2019
#3: Photographer Siye Zhang, Liu Mang Wu, 2019
#4: Photographer Siye Zhang, The Secret Garden, 2019
#5: Photographer Siye Zhang, The Future World, 2019