Beyond the Blue 书籍 by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 印刷与出版媒体设计 Competition Category.

银印刷· 2020

Beyond the Blue 书籍

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award 银奖 Winner in 印刷 Category

33,168

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue 书籍

《蔚蓝之外》是一本探讨海洋环境议题的书籍。每一章都以一枚独特的色块作为开篇,呈现海洋的不同面貌:绿色色块代表健康繁茂的海底森林,红色色块则指向被鲸鱼鲜血染暗的海域。色彩被用作一种简洁而通用的语言,向各年龄层的读者阐释复杂的环境议题。全书尺寸为187毫米×245毫米,共90页,采用大豆油墨印刷于100克哑光纸上,并以线装工艺装订,减少胶水的使用。

The Recognition

About the A' Design Award 银奖

Beyond the Blue 书籍是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Beyond the Blue 书籍将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Beyond the Blue 书籍是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam