SberBank Online 手机银行应用程序 by SberBank Online Design Team

SberBank Online 手机银行应用程序 by SberBank Online Design Team is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 移动技术、应用与软件设计 Competition Category.

银移动· 2021

SberBank Online 手机银行应用程序

by SberBank Online Design Team

Client: Sberbank

A' Design Award 银奖 Winner in 移动 Category

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Verified Award Winner

Verify Award Status for #101823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberBank Online 手机银行应用程序

SberBank Online 是为俄罗斯一家大型银行开发的手机银行应用程序。该银行几乎所有的银行产品都可通过此应用程序在线办理。应用将传统银行服务与聊天、故事、商品目录等生活方式功能融为一体。用户可在转账时附上多彩的贺卡与贴纸,让转账更具个人温度。当交易处理时间较长时,界面会呈现动态动画画面,而非空白的加载页面。主屏幕与欢迎屏幕则会根据用户所在位置和当日时段进行个性化呈现。

The Recognition

About the A' Design Award 银奖

SberBank Online 手机银行应用程序是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计SberBank Online 手机银行应用程序将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。SberBank Online 手机银行应用程序是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensions & Packaging: Above iOS 10.0 / Above Android 10.0
Tags: Digital Banking, Personalization, Emotional Design, app.
Production Technology: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Design Challenge: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Research: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiration: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Project Duration: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.