Yen C Chen 的作品 The Simplest Happiness 商业动画

设计师 Yen C Chen 的作品 The Simplest Happiness 商业动画荣获了极具声望的 2020 A' Design Award 铂金奖，竞赛类别为电影、视频与动画设计。

铂金电影· 2020

The Simplest Happiness 商业动画

设计师： Yen C Chen

客户: Fox Movies

电影类别A' Design Award 铂金奖获奖者

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设计作品

关于 The Simplest Happiness 商业动画

在中国的十二生肖中，2019年是猪年，因此Yen C设计了这片切成薄片的猪，这是中文“很多热门电影”中的双关语。开心的角色与频道的形象以及频道希望给观众的开心的感觉是一致的。视频是四个电影元素的组合。玩耍的孩子可以最大程度地表现出纯正的幸福，并希望观众在看电影时有相同的感觉。

荣誉认可

关于A' Design Award 铂金奖

The Simplest Happiness 商业动画是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。The Simplest Happiness 商业动画展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。The Simplest Happiness 商业动画是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
尺寸与包装: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
标签: Animation, 3d, motion graphics, advertising, movie
生产技术: The project was realized using adobe software and 3d softwares.
设计挑战: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
研究: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
灵感: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
项目周期: Project has been done in Feb 2019 Taiwan.
操作流程: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
团队成员: Yen C Chen
图片版权: Video Credits:Yen C Chen, The simplest happiness, 2019