铂金 电影 · 2021
My Coin 三维动画
by Sungkyun Bae
- A' Design Award 铂金奖 2021 in 电影
- CLIENT: Studio Room
- Estimated Number of Design Views: 279,474
- Verification code 69E970534D · Verify this award
Colors
About My Coin 三维动画
《我的硬币》是一部探讨"价值"意义的三维动画短片。故事讲述一个男孩不慎将一枚硬币掉进了下水道。一位富人看到后,提出用一根金条来换取那枚遗失的硬币。对男孩而言,金条只是取回硬币的工具;而在富人眼中,黄金才是更贵重的珍宝。影片由此呈现出:每个人心中都有一套不同的价值衡量标准。《我的硬币》运用电脑动画软件制作完成,借助这一媒介,角色形象与动作得以夸张化处理,从而强化了戏剧张力。
About the A' Design Award 铂金奖
My Coin 三维动画是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。My Coin 三维动画展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。My Coin 三维动画是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。
Press Kit
- Unique Properties
- A boy drops a coin into the sewer. A rich man finds such a boy and approaches. A wealthy man who knows the situation puts out expensive gold bullion instead of a coin to the boy.
- Dimensions & Packaging
- Digital 3D computer animation
- Tags
- 3Danimaiton, maya, coin, value, shortanimation, 3D, boy, oldman
- Production Technology
- 3D Computer animation
- Design Challenge
- Challenges on whether it is possible to produce 3D animations that can effectively deliver content within a short period of time.
- Research
- Research and expression of each person's values
- Inspiration
- Because gold is very expensive, people generally prefer it to cheap coins, but in terms of boys' value standards, gold was just a tool to get out coins. Everyone has a different standard of value.
- Project Duration
- The project started in march 2017 in Bournemouth university and finished in march 2017 in Bournemouth university
- Operation Flow
- I made 3D animation using Maya program. Through 3D animation, we were able to exaggerate the character's behavior and express what we wanted to deliver more dramatically.
