Beauty United Space 沙龙室内设计 by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.
金室内· 2020
Beauty United Space 沙龙室内设计
Client: DDDD Creative Company
A' Design Award 金奖 Winner in 室内 Category
Verified Award Winner
Verify Award Status for #104564The Design
About Beauty United Space 沙龙室内设计
Beauty United Space 是一家位于中国武汉的美发美容沙龙。室内面积约220平方米,将剪发、造型与化妆服务汇聚于同一空间。品牌视觉识别的主色调划分了各功能区域,形成强烈的色彩对比。公交车的抽象元素作为主题贯穿整个空间。所用材料包括预制水磨石板、水泥砖、镜面与拉丝不锈钢以及模压塑料椅。互动区域与产品陈列有助于顾客了解品牌。
The Recognition
About the A' Design Award 金奖
Beauty United Space 沙龙室内设计是 A' Design Award 金奖得主,这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作,反映出其设计师的天才、智慧与才干。预计Beauty United Space 沙龙室内设计将成为一项备受赞誉、引领潮流、气势恢宏的发明,带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目,极大地造福并拓展艺术、科学、设计和技术的边界。Beauty United Space 沙龙室内设计激起强烈的渴望,唤起激情,鼓励创造力,令我们着迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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