Zodiacville Runners 儿童图书插画 by Juyeon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 印刷与出版媒体设计 Competition Category.
铜印刷· 2021
Zodiacville Runners 儿童图书插画
by Juyeon Park
Client: Karandashi
A' Design Award 铜奖 Winner in 印刷 Category
Verified Award Winner
Verify Award Status for #105475The Design
About Zodiacville Runners 儿童图书插画
《十二生肖村赛跑者》是一部插画儿童童话,讲述十二生肖村的动物们参加龙王举办的赛跑节的故事。插画将韩国传统民画的特色与数字点彩风格相融合,受东方背面上色技法启发,一点一点层层叠加出无数淡淡的细点。图书尺寸为260毫米×260毫米,并采用圆角设计以确保安全。第一部分为孩子们呈现故事,第二部分则为教育者提供学习指南与补充材料。
The Recognition
About the A' Design Award 铜奖
Zodiacville Runners 儿童图书插画是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Zodiacville Runners 儿童图书插画将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Zodiacville Runners 儿童图书插画出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
- Dimensions & Packaging
- 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
- Tags
- Illustration, Fairy Tale, Pointillism, Zodiac
- Production Technology
- Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
- Design Challenge
- There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
- Research
- The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
- Inspiration
- This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
- Project Duration
- The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
- Operation Flow
- The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
- Team Members
- Juyeon Park
- Image Credits
- Juyeon Park, 2019
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