Less Is More 销售中心 by Yang Song and Zhou Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.
铜室内· 2021
Less Is More 销售中心
Client: Shenzhen Asymptote Architectural Design Co., Ltd.
A' Design Award 铜奖 Winner in 室内 Category
Verified Award Winner
Verify Award Status for #106352The Design
About Less Is More 销售中心
《少即是多》是一处位于温岭市中心的销售中心。室内面积380平方米,分布于上下两层,两层空间既相互独立又彼此呼应。设计以简约为主导,以几何艺术装置取代繁复的装饰元素,大面积的留白让光线来定义空间。接待区被安排在一侧,使来访者首先映入眼帘的是大型沙盘。极简的大理石接待台与背景墙、绿植以及悬挂的艺术装置共同构成了完整的室内空间。
The Recognition
About the A' Design Award 铜奖
Less Is More 销售中心是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Less Is More 销售中心将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Less Is More 销售中心出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
- Dimensions & Packaging
- 380 Sqm
- Tags
- Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
- Production Technology
- Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
- Design Challenge
- The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale.
In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project. - Research
- Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
- Inspiration
- A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
- Project Duration
- The project finished in January 2020 in Wenling.
- Operation Flow
- In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
- Team Members
- Yang Song
Zhou Yu
Wang Maoyu - Image Credits
- Image #1: Photographer Da Wei, Less Is More, 2020.
Image #2: Photographer Da Wei, Less Is More, 2020.
Image #3: Photographer Da Wei, Less Is More, 2020.
Image #4: Photographer Da Wei, Less Is More, 2020.
Image #5: Photographer Da Wei, Less Is More, 2020.
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