Hsuan-Hui Lee 的作品 Transformers the Skin Test House 快闪店

设计师 Hsuan-Hui Lee 的作品 Transformers the Skin Test House 快闪店荣获了极具声望的 2021 A' Design Award 铁奖，竞赛类别为室内空间与展览设计。

铁室内· 2021

Transformers the Skin Test House 快闪店

设计师： Hsuan-Hui Lee

客户: Birkin Creative Integrated Marketing Service Limited

室内类别A' Design Award 铁奖获奖者

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验证 #107197 的获奖状态

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关于 Transformers the Skin Test House 快闪店

《变形金刚·肌肤测试屋》是为某化妆品品牌打造的快闪店。店铺以集装箱为主体、采用钢结构建造，地面、天花与墙面则选用木质及环保材料。内部通过LED灯箱与陈列展柜呈现产品。单元模块可在十二小时内完成组装，并能以不同数量自由组合，遇雨天还可加装雨篷。所有材料均可重复使用，该店铺已在公共场所的各类展示活动中组装与拆卸约六十次。

荣誉认可

关于A' Design Award 铁奖

Transformers the Skin Test House 快闪店是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Transformers the Skin Test House 快闪店将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Transformers the Skin Test House 快闪店因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
尺寸与包装: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
标签: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
生产技术: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
设计挑战: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
研究: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
灵感: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
项目周期: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
操作流程: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
团队成员: Birkin Creative Integrated Marketing
图片版权: Birkin Creative Integrated Marketing