Neko Goten 猫爬架 by Hitomi Otake is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 宠物护理、玩具、用品与动物产品设计 Competition Category.

银宠物用品· 2021

Neko Goten 猫爬架

by Hitomi Otake

Client: Design:DESIGN Iris Co., Ltd. /Client:FURUSAKI Co., Ltd.

A' Design Award 银奖 Winner in 宠物用品 Category

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The Design

About Neko Goten 猫爬架

Neko Goten是一款以高端家具为设计理念的猫爬架。其结构采用日本福井县产的橡木与杉木，由家具工匠手工精制而成。Neko Goten宽2200毫米、深600毫米、高1800毫米。设计融合了楼梯、猫抓板、透明半球、滚筒、球形猫窝、带收纳功能的进食区以及休憩床区。这一紧凑的游乐空间适用于租赁住宅、猫咖及诊所等无法为猫咪进行改造装修的场所。

The Recognition

About the A' Design Award 银奖

Neko Goten 猫爬架是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Neko Goten 猫爬架将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Neko Goten 猫爬架是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a very luxurious cat tower that your cat can play with safely.
It has been designed with a comfortable environment for cats to live in, and the look and feel of the interior and the gravity of the interior are carefully considered to please the cat as well as the owner.
Dimensions & Packaging: Width 2200mm x Depth 600mm x Height 1800mm
Tags: Cat Furniture, Cat Tower, Cat Design, Pet Furniture, Pet Design, Cats, Wooden Furniture, Japanese Furniture, Japanese Crafts, Japanese Design
Production Technology: "Neko Goten" is a product that makes use of wood from Fukui Prefecture and the skills of furniture craftsmen. It is made of oak and cedar wood and finished by hand by craftsmen.
Design Challenge: It was developed for use in rental houses, cat cafes and veterinary clinics where home renovation for cats is not possible, but its large size and various functions make it difficult to fit into Japanese homes.
It is difficult to assemble and deliver, so it is necessary to consider packaging and delivery methods such as shipping to overseas locations.
Research: It's a design that has been researched and researched to ensure that cats feel comfortable playing in the "Neko Goten", with a variety of opinions taken into account, including the habits of cats, the environment surrounding cats, and what people who own cats are looking for in a cat owner.
Inspiration: "Neko Goten" is a new product developed in cooperation with FURUSAKI Co., Ltd. This is a new product development project using wood and craftsmanship from Fukui Prefecture. "Neko Goten" is a cat tower that resembles high-end furniture where cats can play safely. It is a compact cat play area that can be placed in a Japanese rental house or cat cafe. It is a gem made on the basis of understanding the behavior of cats and was designed with attention to detail.
Project Duration: The project will begin in Tokyo in January 2020, with completion in June 2020 and a Japanese crowdfunding launch in July 2020.
Operation Flow: This product has a staircase on the left side with a hole in the ground and a clawing board next to the staircase. The cat can relax in the clear hemisphere above it.
In the middle, the cat runs on a roller, and the upper sphere is the cat's home.
The lower part on the right side is the cat's food area, where he can store his plates and food. Above that is the cat's bed area. This is a play area for the cat that can be climbed up the stairs above it or played on the catwalk.
Team Members: Designer:Hitomi Otake
CG Perspective:Yasuhiro Tanaka
Image Credits: Photo:FURUSAKI Co., Ltd.