V Series 果园粉碎机 by Vladimir Zagorac is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 农业工具、农用设备与机械设计 Competition Category.

银农业设备· 2021

V Series 果园粉碎机

by Vladimir Zagorac

Client: FPM Agromehanika

A' Design Award 银奖 Winner in 农业设备 Category

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The Design

About V Series 果园粉碎机

V系列是一款专为果园与葡萄园作业而设计的粉碎机。整机采用焊接钢材制造，表面经粉末喷涂或热镀锌处理。凌厉且富有动感的线条、大面积的平面以及棱面化的细节，均源自重新设计的企业标志。机架前端的造型形似尔坦峰（Mount Rtanj）的山体轮廓，工厂即坐落于该山脚下。侧面护罩的形态则取自马头造型。结构加强筋提升了整机的坚固性。该机型提供三种作业幅宽，侧移式机架支持与拖拉机进行前置、后置或前后组合式挂接。

The Recognition

About the A' Design Award 银奖

V Series 果园粉碎机是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计V Series 果园粉碎机将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。V Series 果园粉碎机是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The headstock was designed to resemble the characteristic silhouette of Mount Rtanj, at the foot of which the company is located. The mountain has many positive connotations locally which helps builds trust. The reinforced side mask represents a horse's head, a symbol of strength, fidelity, and perseverance, further associating with the brand. Robustness is highlighted by ribs, while the impression of orderliness and discipline is achieved by concealed joining and bolt layout.
Dimensions & Packaging: Width: 220cm, Depth: 97cm, Height: 87cm (for 200cm working grip), Weight 400kg
Tags: Mulcher, Shredder, Orchard, Vineyard, Dynamics, Strength, Perseverance, Symbolism
Production Technology: Welded steel, powder-coated / galvanized
Design Challenge: Maximum usage of laser cutting, large surfaces, and a minimum number of bends was planned to simplify production and avoid potential errors in production. Interventions in form details that allow easy positioning and fitting of elements, as well as notches that define the positions and length of weld lines, were implemented. The main objective was to reduce the human factor and minimize the number of operations while achieving the quality of workmanship at the level of European competition.
Research: The strong physiognomy is dominated by sharp, directed forms, and massive faceted details. Elongated silhouette in the direction of movement complies with the latest CE certification rules. Special attention was given to the attachment frame, as it is one of the elements often overlooked when designing this type of product. The design simplifies the production of skids and the side mask, a characteristic part that leaves the manufacturer space to demonstrate quality workmanship.
Inspiration: The V mulcher series was designed after a complete rebranding of the company. The idea was to use only the latest technologies that give a superior and consistent quality of workmanship within the limitations of the material. The appearance of the machine is derived from the redesigned logo and features sharp motion-oriented lines, large flat surfaces, and distinctive details. Bold graphics were used to potentiate the main directions of the form and emphasize dynamics.
Project Duration: Product design and development took one and a half years to complete. The project was executed in Belgrade and Boljevac, Serbia.
Operation Flow: Several variations of the machine with different options of the headstock and output assembly are available. The side shift attachment frame allows three types of attachment to the tractor - front, rear, or both, and is available in manual or hydraulic shift option. The output assembly is available as a rubber curtain or counter-knives for fine shredding. Three working grips are available - 155, 180, and 200cm. The presented model features a hydraulic offset, front and rear-mounting, and rubber curtain.
Team Members: Designer: Vladimir Zagorac
Mechanical Engineer (FPM): Miomir Jovanovic
Chief R&D Engineer (FPM): Zoran Lapadatovic
Image Credits: Vladimir Zagorac