Yong Wong 的作品 Tongrentang Zhima Health 零售空间室内设计

设计师 Yong Wong 的作品 Tongrentang Zhima Health 零售空间室内设计荣获了极具声望的 2021 A' Design Award 金奖，竞赛类别为室内空间与展览设计。

金室内· 2021

Tongrentang Zhima Health 零售空间室内设计

设计师： Yong Wong

客户: Beijing Tongrentang Health

室内类别A' Design Award 金奖获奖者

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验证 #108738 的获奖状态

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关于 Tongrentang Zhima Health 零售空间室内设计

同仁堂知嘛健康是位于北京的一家体验店。门店共三层,面积达5000平方米,将膳食补充剂、滋补食品以及融入健康科技的保健产品汇聚于同一空间。室内大面积运用实木与黄铜等对比强烈的материа——即对比鲜明的材质,营造出独特质感。自首层向上,依次呈现"问、食、养、疗"四大主题。同时,门店也为顾客提供了一处舒适惬意的社交空间。

荣誉认可

关于A' Design Award 金奖

Tongrentang Zhima Health 零售空间室内设计是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Tongrentang Zhima Health 零售空间室内设计将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Tongrentang Zhima Health 零售空间室内设计激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
尺寸与包装: 5000 square meters, 3 floors
标签: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
生产技术: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
设计挑战: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
研究: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
灵感: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
项目周期: This project started in May 2019 and finished in December 2019 in Beijing.
操作流程: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
团队成员: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
图片版权: Beijing Wuxiang Space Architecture Design