设计师 Yingtao Xu 的作品 LiNing 8th Gen 旗舰店荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为室内空间与展览设计。

银室内· 2021

LiNing 8th Gen 旗舰店

设计师： Yingtao Xu

客户: Li Ning (China) Sports Goods Co., Ltd.

室内类别A' Design Award 银奖获奖者

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验证 #109123 的获奖状态

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设计作品

关于 LiNing 8th Gen 旗舰店

李宁第八代是一家运动品牌旗舰店，面积达2049平方米。设计灵感源自跑道与篮球场。入口处陈列跑步类产品，上方变色灯带随节奏律动闪耀。中央的LED屏幕令人联想到篮球场上方的记分屏，并为篮球产品陈列区提供了画面框景。室内界面采用质朴的水泥材质，货架则由金属与不锈钢制成，并施以碳纤维质感饰面。货架可拆卸回收，以减少浪费。商品按清晰的主题区域分类陈列。

荣誉认可

关于A' Design Award 银奖

LiNing 8th Gen 旗舰店是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计LiNing 8th Gen 旗舰店将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。LiNing 8th Gen 旗舰店是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
尺寸与包装: The store's area is 2049 sqm.
标签: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
生产技术: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
设计挑战: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
研究: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
灵感: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
项目周期: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
操作流程: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
团队成员: Designer: Xu Yingtao
Designer: Yu Danfeng
图片版权: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.