Blueocean 网站 by Sixty Two is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 网站与网页设计 Competition Category.

铜网页· 2021

Blueocean 网站

by Sixty Two

Client: Blueocean

A' Design Award 铜奖 Winner in 网页 Category

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Verified Award Winner

Verify Award Status for #110819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blueocean 网站

Blueocean 是一个响应式网站，让品牌所有者与营销人员能够以可负担的成本获取市场数据。该平台提供品牌个性评估、内容检测、竞争对手基准分析以及切实可行的建议。清晰的数据可视化将海量市场信息转化为支持商业战略的洞察。简短的免费评估引导用户进入完整评估，使整个流程保持简单。简洁而专业的版面布局可在笔记本电脑、平板电脑和智能手机上良好呈现。

The Recognition

About the A' Design Award 铜奖

Blueocean 网站是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Blueocean 网站将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Blueocean 网站出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean