J1M5 Boutique 精品店室内设计 by Various Associates

J1M5 Boutique 精品店室内设计 by Various Associates is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2021

J1M5 Boutique 精品店室内设计

by Various Associates

Client: Various Associates

A' Design Award 铜奖 Winner in 室内 Category

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Verified Award Winner

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Colors

The Design

About J1M5 Boutique 精品店室内设计

J1M5买手店是位于中国青岛的一家多品牌时装店室内空间,面积266平方米。行李箱是本案的核心设计概念。柜体可在水平面上360度旋转,并能自由开合,因此每一个单元既可作为立柱、挂衣杆、衣柜,也可化身试衣间或橱窗。移动柜体即可改变空间布局与走秀动线,并腾出开阔的场地面积,用于举办快闪活动和小型新闻发布会。天花采用微水泥与不锈钢打造,将移动轨道、照明与空调系统巧妙隐藏其中。

The Recognition

About the A' Design Award 铜奖

J1M5 Boutique 精品店室内设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计J1M5 Boutique 精品店室内设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。J1M5 Boutique 精品店室内设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designers conceived J1M5 Boutique by taking "suitcase" as the design concept. The team combined the movable, flexible features of suitcase with the origin of multi-brand boutique, and at the same time took full account of spatial layout, circulation, colour palette and experiences, thereby working out unique spatial languages that blend logic with artistry.
Dimensions & Packaging: 1. The cabinet can rotate 360 degrees at horizontal level.
2. The cabinet satisfies needs of multipul functions, including flexible brand display, flexible cloth rails, flexible fitting room mirrors and fitting rooms.
3. The ceiling hides complex systems behind, including cabinet moving tracks, spot lighting and air conditioning systems.
4. The lighting design shows a combination of ceiling light board and PC frosted materials.
And the area of project is: 266 square meter.
Tags: buyer shop, suitcase, reflections, fashion trends, changeable space, aesthetics, flexibility, fun
Production Technology: 1. The cabinets are capable of rotating 360 degrees at horizontal level and being opened and closed casually. It has flexible cloth rails and fitting room mirror to form a multi-functional fitting room, which is made of livid wood materials.
2. The ceiling integrates with complex systems, including cabinet moving tracks, spot lighting and air conditioning systems. The ceiling is made from micro cement and stainless steel.
3. The lighting design shows a combination of ceiling light board and PC frosted materials.
Design Challenge: The ceiling is characterized by a sense of order and an structural aesthetic. It hides complex systems behind, including lighting, fire prevention system, and cabinet moving tracks, which are coordinated and integrated into a whole.
Research: Cabinets are made capable of rotating 360 degrees at horizontal level. Therefore, adjustment of a single structure will lead to the change of the entire space. Each combination of structures is a new presentation of functions and visual effects.
Inspiration: Based on the prototype of a single suitcase, various ways of use were worked out to satisfy different functions. It can be a column, a rail, a wardrobe, a fitting room, or even a display window.
This is a space with changeable structures. It can be either empty or full of columns. Various Associates broke the conventional imagination of all kinds of stores, and created a distinctive retail space for J1M5 based on functional demands and subversive design approaches.
Project Duration: The project started in April 2020 and finished in October 2020 in Qingdao, China.
Operation Flow: The position of columns can be adjusted to generate different catwalk routes and spatial patterns, so as to meet varying demands for catwalk shows. Columns are moved to two sides and combined as a matrix. In this way, the usable area of the space is maximized to serve a wide spectrum of events, such as pop-ups and small-scale press conferences of brands. All other functional areas in the store are distinctive and cater for daily shooting needs.
Team Members: Lead Designers: Dongzi Yang
Lead Designers: Qianyi Lin
Design Team: Bo Huang
Design Team: Meiyu Jiang
Image Credits: photo by: Feng Shao