Shunhui Tech 陶瓷展厅 by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2021 A' Design Award 银奖 in 室内空间与展览设计 Competition Category.

银室内· 2021

Shunhui Tech 陶瓷展厅

by Zhuyuan Cai

Client: BOSI-TAO DESIGN Co.,LTD

A' Design Award 银奖 Winner in 室内 Category

22,994

Verified Award Winner

Verify Award Status for #115848

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shunhui Tech 陶瓷展厅

顺辉科技是一座位于中国陶瓷城的陶瓷展厅。该空间所呈现的并非单纯的产品陈列,而是一个品牌及其完整的产品体系。空间布局遵循一条连续的动线,灵感源自电影中的长镜头手法,使参观者一路向前而无需折返。场景之间的转换循序渐进、近乎无痕,从而营造出沉浸式的参观体验。岩板被用作主要的饰面材料,其标准化生产保证了交付品质的一致性,并缩短了施工周期。

The Recognition

About the A' Design Award 银奖

Shunhui Tech 陶瓷展厅是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Shunhui Tech 陶瓷展厅将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Shunhui Tech 陶瓷展厅是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Immersive experience-Constructing a gallery-like poetic exhibition hall.
The exhibition hall is the product of the dynamic brand strategy, which covers VI, products, scene application and movement design, etc., which need to be determined and then moved." To design an exhibition hall, the space is not only a container for carrying, but also an expression of brand positioning, spirit and product system after being refined.
Dimensions & Packaging: As a new cross-border material, rock slab can impress the future fields of architecture, home and space design, and it also needs to incorporate more technology.The birth of any new material is bound to have an impact on the design.The emergence of rock slabs will have more stringent requirements for interior designers in the future.
Tags: Art, Social, Border, Professional, Space Use
Production Technology: New materials have two advantages. One is that industrialized and standardized products can achieve standard delivery and improve work efficiency. Second, new materials can foresee market responses, reflect innovation and forward-looking, and it is more conducive to product design and production at the commercial level.Therefore, innovative materials are very important to empower products, and to truly solve consumer needs, we must also learn to use design thinking to solve problems.
Design Challenge: The most difficult part of design activities is no products. The obstacles to overcome are market positioning. Internal factors:The management is not sure about the products to be used. From the design to the decoration process, the customer has not determined the product to be used. We have always insisted on using a good product combination to help customers sort out the products. We take product design as the core.
Research: The application of rock slabs is far more than the traditional four items at present. As long as there are applications of slabs, they can be integrated into rock slabs.There is no boundary in the rock world, and the application of rock slabs has more possibilities. He advocates mobilizing the power of designers to make rock slabs and designers form a better integration.
Inspiration: One Mirror to the End: Scene Experience and System Identification.
Deconstruct the space with the long-lens technique in the movie, and shape the clear moving lines-without turning back, a "mirror" to the end.Strive to intervene in the design, eliminate the scene transformation from the invisible, and let the viewer experience it immersively.
Project Duration: The project was launched in China in January 2019, completed in China Ceramic City in September 2020, and will be exhibited at the China Ceramic City Ceramic Fair in October 2020.
Operation Flow: Marketing Strategy / Market Positioning / Product Finishing / Space Concept / Design Phase / Construction Phase / Completion
Image Credits: huajuesheying