Better than Perfect 杂志 by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 印刷与出版媒体设计 Competition Category.
铜印刷· 2021
Better than Perfect 杂志
Client: Gerhard Kirchschlaeger
A' Design Award 铜奖 Winner in 印刷 Category
Verified Award Winner
Verify Award Status for #117460The Design
About Better than Perfect 杂志
《Better than Perfect》是一本将网络美食博客转化为纸质形式的美食杂志。书中食谱既富有创意又简单易做,每道食谱均以跨页形式呈现,配以大幅照片与生动活泼的字体排版。版面运用大量留白,打破常规阅读习惯,营造出视觉张力。该杂志尺寸为22×31厘米,共32页,采用再生桦木纸、数码印刷及线装工艺制作而成。杂志末尾附有食材索引,亦可作为购物清单使用。
The Recognition
About the A' Design Award 铜奖
Better than Perfect 杂志是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Better than Perfect 杂志将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Better than Perfect 杂志出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine. - Dimensions & Packaging
- 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
- Tags
- Magazine, Photography, Typography
- Production Technology
- recycled paper made of birch, hp indigo digital printing
- Design Challenge
- A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
- Research
- Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
- Inspiration
- Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
- Project Duration
- The project started in july 2020 and finished in december 2020.
- Operation Flow
- The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
- Patents
- no IP / PATENTS / COPYRIGHTS
- Team Members
- Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
- Image Credits
- Photographer Karin Stöttinger
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