Yanzhi 口红 by Yuru Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 美容、个人护理与化妆品设计 Competition Category.

铁化妆品· 2021

Yanzhi 口红

by Yuru Zhang

Client: Bruce Tao

A' Design Award 铁奖 Winner in 化妆品 Category

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Verified Award Winner

Verify Award Status for #119982

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanzhi 口红

胭脂是一款灵感源自中国古代胭脂纸的口红。该设计将这一古典化妆形式重新带回现代日常生活。轻推外壳底部,即可将口红纸推出,使用者只需以双唇轻抿纸面便可上色,随后通过小拉片将纸张收回。外壳采用PP塑料制成,该材料适用于与化妆品及食品直接接触,口红部分则采用防水、抗撕裂纸张。机身轻薄扁平,可轻松放入钱包中随身携带。

The Recognition

About the A' Design Award 铁奖

Yanzhi 口红是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Yanzhi 口红将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Yanzhi 口红因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a unique lipstick design. The most differences are appearance and function. In appearance, it was inspired the ancient Chinese Yanzhi. The reappearance of classical elements in modern life. In function, it is different from the major lipsticks on the market. Just push the bottom end and the lipstick paper will be pushed out. Women can apply makeup as long as they take a sip on Yanzhi
Dimensions & Packaging: length 85mm x Width 55mm x Height 1.7mm
Tags: Lipstick, Chinese Icon, Nationality, Traditional, Modern, Convenience, Beautiful
Production Technology: The plastic part is made of PP material, which belongs to environmental protection material. It can be directly in contact with cosmetics and food. It is the main material for filling organic skin care products. The lipstick part is made of DuPont paper, which is waterproof and tear resistant.
Design Challenge: This is an innovative design with a complex internal structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: According to the survey, consumers like to choose the type of lipstick according to the occasion and clothing. In addition, consumers tend to choose a lipstick price of less than 200 yuan. The market size will be close to 28 billion euros in 2025. There is a huge market demand for beautiful, unique, and inexpensive lipsticks.
Inspiration: I got my inspiration from ancient Chinese lipstick. Yanzhi is the lipstick of ancient China. It has a very unusual way of making up. Women only need to sip it to make up. Our motivation is to make this ancient product more suitable for use in modern life.
Project Duration: The project started in September 2020 in Milan and finished in February 2021 in that place, and was exhibited in China in February 2021.
Operation Flow: To use it, first place your hand on the bottom of Yanzhi. Then gently push up to push the lipstick out. Then the lady takes a sip of Yanzhi's lipstick paper and finishes the makeup easily. Finally, after the makeup is done, Yanzhi is pulled back by the dot at the bottom.
Team Members: Design leader: Shiwen Huang, Designer: Qian Zhao
Image Credits: Creator (Bruce Tao / Designer)