Gradient Ramp 胶带 by Xizi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 美术与文具用品设计 Competition Category.

铁美术用品· 2021

Gradient Ramp 胶带

by Xizi Wang

Client: Bruce Tao

A' Design Award 铁奖 Winner in 美术用品 Category

26,638

Verified Award Winner

Verify Award Status for #119983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gradient Ramp 胶带

渐变坡道是一款旨在让人更容易找到切口端头的胶带。普通透明胶带非常薄，使用后常常难以找到边缘。渐变坡道沿其长度方向带有颜色渐变。当胶带被切断时，各层在切口处形成可见的色差。使用者只需寻找对比最强烈的区域，并从该处将胶带揭起。该胶带采用无增塑剂的PVC薄膜制成，具有良好的耐低温性能、较强的初粘力，并且易于切割。

The Recognition

About the A' Design Award 铁奖

Gradient Ramp 胶带是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Gradient Ramp 胶带将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Gradient Ramp 胶带因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sellotape with a unique color. What is unique about it is what it does. It is a tape made of gradient. After using the tape, due to the gradient characteristics of the cut after use will form a color difference. So that users find the transparent tape incision, easy to use.
Dimensions & Packaging: length 10cm x Width 10cm x Height 1.5cm
Tags: Tape, Tape cut, Gradient ramp, Convenience, Stationery
Production Technology: No plasticizer PVC film based material, with good low temperature resistance, good initial viscosity, easy punching and cutting molding.
Design Challenge: This is an innovative design with a complex internal structure, and the machining qualification rate is the biggest challenge encountered by this project.
Research: In the past decade, the production of rubber belt has maintained an upward trend, with the output rising from 10.03 billion square meters in 2007 to 21.86 billion square meters in 2016. The industry scale is expanding continuously, and the market prospect is broad. Despite the forward-looking estimates, in 2017, the production of tape reached 23.80 billion square meters, a year-on-year growth of 8.88%. In such a large market, a tape that solves pain points is very promising.
Inspiration: I get my inspiration from gradient.Tape is a stationery that many people often use.Because the tape is too thin.Everyone who uses tape has a problem with not finding the cut.We combine the principle of gradient with tape.You can easily find the tape cut through the color difference.Our motivation was to design a tape that was easier to use.
Project Duration: The project started in September 2020 in Milan and finished in February 2021 in that place, and was exhibited in China in February 2021.
Operation Flow: First pick up the tape. Second, look for areas where the color difference is very pronounced. Third, use tape. Finally, after using the tape, the tape incision and tape will directly produce obvious color difference, convenient for people to find, so that the next use is more simple.
Team Members: Design leader: Jing Peng, Designer: Xinzhou Zhang
Image Credits: Creator (Bruce Tao / Designer)