World of Rabbit 样板房室内设计 by Ke Rong is a highly esteemed winner of the very prestigious 2021 A' Design Award 铁奖 in 室内空间与展览设计 Competition Category.

铁室内· 2021

World of Rabbit 样板房室内设计

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

A' Design Award 铁奖 Winner in 室内 Category

7,957

Verified Award Winner

Verify Award Status for #120258

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About World of Rabbit 样板房室内设计

"兔子世界"是位于重庆沙坪坝区一处房产销售中心内的样板房室内设计。空间面积70平方米，以兔子一家为主角，营造出童话般的主题氛围。大胆的色彩与俏皮的造型出现在每一个角落，柔软的玩偶则代表着这位虚构主人的森林伙伴。设计选用了多种具有水磨石质感的材料，以满足不同的设计与功能需求。卧室主题墙以绒毛面料包覆，营造如梦似幻的氛围。由于当地气候潮湿多雨，大部分基层均做了防潮防霉处理。

The Recognition

About the A' Design Award 铁奖

World of Rabbit 样板房室内设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计World of Rabbit 样板房室内设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。World of Rabbit 样板房室内设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020