Huaihua · Hexing Peninsula City Center 营销中心 by Double Teams Design Consultant Co.,Ltd.

Huaihua · Hexing Peninsula City Center 营销中心 by Double Teams Design Consultant Co.,Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2021

Huaihua · Hexing Peninsula City Center 营销中心

by Double Teams Design Consultant Co.,Ltd.

Client: Double Teams Design Consultant Co.,Ltd.

A' Design Award 铜奖 Winner in 室内 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Huaihua · Hexing Peninsula City Center 营销中心

和兴半岛城市中心是位于湖南省怀化市的一座营销中心。主体建筑由三个椭圆形体量错落堆叠而成，以螺旋上升的姿态与周边水景相融合。室内设计呼应建筑造型，以流水为主题。地面采用高反射石材与金属相结合的工艺，入口处的弧形石墙搭配扭曲镜面。在镜面波纹金属吊顶之下，一尊巨型鲸鱼雕塑构成了空间的视觉焦点。

The Recognition

About the A' Design Award 铜奖

Huaihua · Hexing Peninsula City Center 营销中心是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Huaihua · Hexing Peninsula City Center 营销中心将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Huaihua · Hexing Peninsula City Center 营销中心出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The building winds upwards in an interlocking spiral form blending with the surrounding waterscape, just like an art center suspended on water. The designer adopts technique including echoing the architecture, using water as the pulse and integrating the scenario, and combines modern art with the spatial concept of "tangible without boundary" to create a highly modern marketing center with rich artistic levels and expressions.
Dimensions & Packaging: 32.94m*25.34m*23.76m
Production Technology: With water as a medium, the building uses materials reflecting the characteristics of water and echoing modern aesthetics to highlight this modern art space. Its floor is made of highly reflective stone combined with metal, as if people are walking on calm water. Its curved stone background at the entrance integrates with the artistic twisted mirror, like breeze rippling across the sea. Under the mirrored corrugated metal ceiling, the huge whale sculpture becomes the visual focus of the transitional space, making visitors feel like in a fantasy underwater world.
Design Challenge: The special building shape of the market center brings great restrictions to the space function design and layout. The main building of the project is formed by three ovals stacked in a staggered manner, and the size of each floor varies. The designer sets sightseeing staircases and staircases at the location of the overlay, which not only solves the problem of lighting, making use of natural lighting and visually produces a permeable effect, but also solves the problem of space traffic and strengthens the emotional link and communication between the interior space and the outside nature.
The abandonment of the traditional arrangement of the marketing center and the increase of the functional diversity is the second major challenge. The designer uses the 6-meter height of the floor and combines the sandbox with the audio-visual room to make the space open and tense. In addition, the outdoor terrace generated by the dislocation of the building and the indoor water bar together realize the functional combination, creating a new ecological relationship with the integration of human beings, nature and space.
Research: The marketing center plays a significant role in the sales process. This project utilizes the characteristic building shape, abandons the traditional arrangement method, and creates a featured, flexible and open space to the public under the premise of ensuring the spatial functions and convenience. At the same time, the designer turns disadvantages into advantages, maximizes the limited space, and combines interior soft furnishings with artwork, so that the single-function marketing center becomes a multi-functional space of 1+N, opening an innovative revolution of marketing centers.
Inspiration: The project aims at designing a fashion and splendid marketing center integrating modern art with the theme of "dynamic water rhythm". Its interior space combines the building shape and the surrounding environment, blurs the boundary between the interior and the exterior to achieve spatial integration. The building is based on a pure white tone, colliding and intermingling with gold, simple and elegance. The rhythm of light and shadows gives the space fluctuating emotions.
Project Duration: The project started its interior space planning in Shenzhen in June 2020, completed the interior design plan in September, and finished construction and opened to the public in Huaihua, Hunan Province on November 15. The project was affirmed by the owner and also received wide praise from the industry.
Operation Flow: The interior design works in concert with the exterior shape. The designer visualizes the light and agile posture of flowing water and ripples, breaking the rule of too symmetrical and square conventional design. The smooth curved shape and circular ripples embody the variable rhythm. The visitor follows the dedicated scenes, explores step by step and eventually becomes the protagonist of this space.
In the limited elliptical building, the designer makes full use of the vertical space and adopts open design to make the elliptical space boundless. Without deliberate division, each functional area is both independent and intertwined. Meanwhile, the use of lines captures the vivid moments of flowing water with a smooth visual sense. The reasonable combination of lines, light and shadows and artwork gives the visitor the enjoyment of traveling upward, as if from the underwater world to the starry sea.
Team Members: Lisha Wu
Hong Yang
Yupeng cheng
Mei Peng
Yan Tang
Qian Li
Min Zhang