Treasure Box Chocolate 巧克力包装 by Mutian Yu

Treasure Box Chocolate 巧克力包装 by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 食品、饮料与烹饪艺术设计 Competition Category.

铁烹饪艺术· 2022

Treasure Box Chocolate 巧克力包装

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award 铁奖 Winner in 烹饪艺术 Category

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Verified Award Winner

Verify Award Status for #125977

View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate 巧克力包装

藏宝盒巧克力是一款以藏宝盒造型进行包装的巧克力组合。包装内含五款不同口味的巧克力，分别搭配坚果、蔓越莓干、饼干、软糖豆与跳跳糖。每一颗巧克力同样被塑造成小巧的藏宝盒形状，开启后即可发现风味各异的内馅。礼盒尺寸为331.5×71.5×58毫米，采用高端礼盒工艺制作，包含制版、包装纸印刷、表面处理与裱糊等环节。其设计意图在于礼赞生活中那些细小而愉悦的瞬间。

The Recognition

About the A' Design Award 铁奖

Treasure Box Chocolate 巧克力包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Treasure Box Chocolate 巧克力包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Treasure Box Chocolate 巧克力包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.