Ginkgo Swan Lake 导视系统 by Hangzhou Signsun is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 街道家具设计 Competition Category.
铁街道家具· 2022
Ginkgo Swan Lake 导视系统
Client: Hangzhou Signsun Signage System Co., Ltd.
A' Design Award 铁奖 Winner in 街道家具 Category
Verified Award Winner
Verify Award Status for #127309The Design
About Ginkgo Swan Lake 导视系统
银杏天鹅湖是为中国嘉兴一座公园设计的导视系统。其造型与色彩取自银杏叶与天鹅：银杏叶的轮廓与天鹅的洁白共同确立了整个系列的视觉风格。每块标识牌均由厚实的不锈钢板切割而成，配以镂空图案，使光影效果在白天与夜晚同样清晰分明。多种样式可根据需求定制，并组合为统一的家族系列。这些标识沿不同路线布置，引导游客游览，并使人流均匀地分散于公园各处。
The Recognition
About the A' Design Award 铁奖
Ginkgo Swan Lake 导视系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Ginkgo Swan Lake 导视系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Ginkgo Swan Lake 导视系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole guide system retains the purity, tranquility and eternity in the first impression of Ginkgo Swan Lake.
- Dimensions & Packaging
- Personalized customization, multiple styles become a guide system, not a single product, it belongs to a series of theme graphic design.
- Tags
- Ginkgo biloba, swan, purity, tranquility, information interaction, guide
- Production Technology
- The manufacturing process of the steel plate hollow, the day and night light and shadow are clear, and endow the card body with a long service life.
- Design Challenge
- The seemingly simple shape is directly made with a thick stainless steel plate. The most difficult part is to see the light source components without destroying the aesthetics of the shape.
- Research
- The type of research is applied research. It is hoped that through research, a systematic guide design for the park will be carried out. The research will use on-site inspections, combined with ergonomics, to enhance the overall image of the park from the three perspectives of playability, functionality and aesthetics, and travel for tourists. Play brings a good experience and enhance the happiness of travel.
- Inspiration
- The design is inspired by "swan" and "ginkgo". The shape and color are extracted from pictographic elements. The outline of ginkgo leaves and the pure whiteness of swan compose the unique rhythm of the park.
- Project Duration
- The project was designed and produced in Hangzhou, Zhejiang Province, China in May 2019. It will be completed in Jiaxing City, Zhejiang Province, China in March 2020, and will be opened in Jiaxing City in April 2020.
- Operation Flow
- According to the scientific layout, different play routes are formed in the park, and visitors are rationally diverted. The graphics and text information in different shapes are interacted to play a role of beautification and guidance.
- Patents
- State Intellectual Property Office.
Authorized announcement number:CN 306470357 S
Certificate No. 6490453 - Team Members
- Main creative design: Wu Xiaohua
Deepen the design: Wu Junlong
Three-dimensional rendering: Zeng Weijie
Photograph: Wang Jinguo - Image Credits
- Independent intellectual property rights, original design.
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