Bay 化妆品零售店

设计师： SIG Design

客户: Sephora

室内类别A' Design Award 铁奖获奖者

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验证 #127738 的获奖状态

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关于 Bay 化妆品零售店

以丝芙兰标志性的黑白条纹作为视觉焦点，引导人流，带来更好的消费体验。错觉和波浪的线性构成形成了丝芙兰湾，产生了不同的视觉体验。黑白柱上的线条延伸至空间内部，形成自然的视觉引导。

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关于A' Design Award 铁奖

Bay 化妆品零售店是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Bay 化妆品零售店将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Bay 化妆品零售店因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
尺寸与包装: The project space is 424 ㎡.
标签: cosmetics retail space, bay, stripes, consuming experience
生产技术: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
设计挑战: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
研究: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
灵感: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
项目周期: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
操作流程: /
团队成员: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
图片版权: Image #1-image #5 Photographer ：Lerong Huang