Fantasy Factory 零售店 by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.

金室内· 2022

Fantasy Factory 零售店

by SIG Design

Client: Nayuki

A' Design Award 金奖 Winner in 室内 Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory 零售店

以现场烘焙为核心卖点的奇幻工厂，整合茶饮、零售、IP礼品、酒吧板块，打造多功能工厂店。 FTY的设计理念是从Factory中提炼出来的。 F 代表公平。由于人流量大、产品种类丰富，空间以市场的方式规划。 T 代表时间。店铺的颜色是从天空的颜色变化中提取出来的，寓意着一天的时间变化。 Y 指您（客户）。镜子里不一样的你，延伸到多维互动装置上。

The Recognition

About the A' Design Award 金奖

Fantasy Factory 零售店是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Fantasy Factory 零售店将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Fantasy Factory 零售店激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019