设计师 SIG Design 的作品 Blue Frog 酒吧和餐厅 荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为室内空间与展览设计。
铁室内· 2022
Blue Frog 酒吧和餐厅
设计师： SIG Design
客户: Blue Frog
室内类别A' Design Award 铁奖获奖者
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已验证的获奖者
验证 #127951 的获奖状态设计作品
关于 Blue Frog 酒吧和餐厅
Blue Frog 提供烧烤食品和鸡尾酒。设计要求展现现代美国文化特色。创造一个开放、自由的空间，满足不同的社交场合，让消费者享受愉快的用餐体验。独特的100镜头文化给顾客带来兴奋和挑战。因此，吧台是向整个空间传递兴奋感的视觉中心。采用多样的材质、多层次的造型和艺术装饰，打造高品质的空间。
荣誉认可
关于A' Design Award 铁奖
Blue Frog 酒吧和餐厅是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Blue Frog 酒吧和餐厅将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Blue Frog 酒吧和餐厅因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
- 尺寸与包装
- The project area is 404 sqm.
- 标签
- restaurant, bar, Modern American, artworks
- 生产技术
- Desktop research and on-site market research.
- 设计挑战
- The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
- 研究
- Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers. - 灵感
- Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
- 项目周期
- The project located in Nanjing IST started in July 2020 and finished in December 2020.
- 操作流程
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- 团队成员
- Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu - 图片版权
- Image #1-#5 photographer: Nick Sing
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