Hongzhou Academy 销售中心 by Feng Cheng is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 建筑与结构设计 Competition Category.

银建筑· 2022

Hongzhou Academy 销售中心

by Feng Cheng

Client: Jiangxi LDY Supply Holdings Co., Ltd.

A' Design Award 银奖 Winner in 建筑 Category

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The Design

About Hongzhou Academy 销售中心

洪州书院是位于中国南昌县中心区域的一处销售中心。建筑内设有洽谈、手工、儿童活动及展示等功能空间。两个体块朝向道路交叉口，错位布置形成入口广场。设计从中国古代建筑中汲取灵感，铝板以扣接方式拼合，在立面上营造出类似砖砌的肌理；平滑的曲面勾勒出屋顶轮廓，令人联想到传统屋檐。大面积玻璃与高敞的中庭赋予室内开放而舒适的气质。

The Recognition

About the A' Design Award 银奖

Hongzhou Academy 销售中心是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Hongzhou Academy 销售中心将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Hongzhou Academy 销售中心是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging: Land area: 2375m² floor area: 1221m²
Tags: traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology: Metallic aluminium sheet, glass, coating Material
Design Challenge: To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research: Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration: The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration: The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow: The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Team Members: Seungmin Lee
Qi Zhou
Qinggang Zhu
Long Li
Pengwei Li
Zhenfei Fang
Yuwen Liu
Xu Zhang
Dongqun Li
Tiantian Wu
Image Credits: Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.