Firstar 37N Haiyun 销售中心 by Song Hongyang and Li Xin

Firstar 37N Haiyun 销售中心 by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 室内空间与展览设计 Competition Category.

铜室内· 2022

Firstar 37N Haiyun 销售中心

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

A' Design Award 铜奖 Winner in 室内 Category

7,627

Verified Award Winner

Verify Award Status for #129663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firstar 37N Haiyun 销售中心

中南·37°N海韵是位于山东威海的一处度假地产项目的销售中心,室内面积达2500平方米。设计从当地传说与古典仙境故事中汲取灵感。在大堂中,多通道融合投影技术与亚克力模型共同再现了鲲鹏的形象;海市蜃楼展示区让来访者得以在舒适的氛围中细细品鉴产品。主沙盘区以浅蓝色调搭配柔和幽暗的灯光,营造出浩瀚宇宙的意象,中央设置日晷。洽谈区内,弧形水吧柔化了原本方正的空间轮廓。

The Recognition

About the A' Design Award 铜奖

Firstar 37N Haiyun 销售中心是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Firstar 37N Haiyun 销售中心将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Firstar 37N Haiyun 销售中心出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging: The area of this project is 2500 sqm.
Tags: Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology: In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge: Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research: In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration: The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration: The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow: In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members: Song Hongyang
Li Xin
Image Credits: Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.