Shu Wei Chang 的作品 After a Bird Fell Down 绘本

设计师 Shu Wei Chang 的作品 After a Bird Fell Down 绘本荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为印刷与出版媒体设计。

铜印刷· 2022

After a Bird Fell Down 绘本

设计师： Shu Wei Chang

客户: Shu-Wei Chang

印刷类别A' Design Award 铜奖获奖者

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设计作品

关于 After a Bird Fell Down 绘本

《一只鸟坠落之后》是一本融合了洞洞书与立体书结构的绘本。书本尺寸为105毫米×150毫米，厚约27毫米，接近一只小鸟的大小。随着书页翻动，洞口逐渐变大，嫩芽逐渐长高，而书本本身却越来越薄。封面为白色，带有细沙般的质感，在凹压的凹槽内嵌有一张印着绿色羽毛的透明贴纸。该设计传达出：时间的流逝既带来失去，也孕育新生。

荣誉认可

关于A' Design Award 铜奖

After a Bird Fell Down 绘本是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计After a Bird Fell Down 绘本将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。After a Bird Fell Down 绘本出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
尺寸与包装: 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
标签: graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
生产技术: In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.

Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.

Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.
设计挑战: The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.
灵感: It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.