Joyful Visang 小学教科书 by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 教育、教学辅助与培训内容设计 Competition Category.

银教育· 2022

Joyful Visang 小学教科书

by Jaehun Kim

Client: Visang

A' Design Award 银奖 Winner in 教育 Category

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Colors

The Design

About Joyful Visang 小学教科书

《快乐Visang》是一套涵盖数学、社会与科学三门学科的小学教科书。教科书以游戏和活动为核心,鼓励学生主动参与学习。各册封面均呼应学科内容:数学以几何图形拼构出熟悉的物件,社会以徐徐展开的世界图景呈现,科学则讲述英雄人物的故事。圆角设计与抗菌涂层提升了使用安全性。可折叠的封面翻页可作书签使用,压痕区域便于书写姓名,光栅印刷则营造出立体视觉效果。

The Recognition

About the A' Design Award 银奖

Joyful Visang 小学教科书是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Joyful Visang 小学教科书将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Joyful Visang 小学教科书是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visang developed play and activity-oriented elementary school textbooks that encourage active student participation. Learning content was developed to demonstrate its applicability to students. The mathematics text cover combines several geometric shapes to express the appearance of objects in the world. The social studies text evokes curiosity by 'looking into the world' as it unfolds in the book. The science text stimulates the power of imagination with stories of heroes.
Dimensions & Packaging: Width 215mm X height 280mm / Cover: art paper 250g, Body: high quality textbook 75g, Material: art paper 120g, 250g
Tags: math, science, society, vividness, learning, education, textbook, book design, children, students
Production Technology: Antibacterial coating and the rounded corners of the book for the safety of students. Visang added function and aesthetics through post-processing techniques. The math text uses a foldable flap that serves as a bookmark. For social studies, a perforated portion can be removed, leaving a space to write the students’ own names for identification. Lastly, science textbooks employ 3D lenticular technology, giving a moving, three-dimensional effect to the subject, piquing students’ curiosity.
Design Challenge: Digital natives are daily exposed to various media and colorful designs and have recognized traditional textbook designs as dull and boring. To remedy this, Visang transformed textbook designs in tandem with research institutes and through a variety of design experiments. In addition, following changes in the educational environment and student perspectives, Visang designed their textbooks to fully cultivate student subject competencies through remote classes or self-regulated learning.
Research: Visang textbooks are designed to be play and activity-centered, based on experiences that allow children to digest the contents of the textbook. After passing the 2021 accreditation for elementary textbooks, it was confirmed that the math, social studies, and science textbooks can kindle curiosity in students.
Inspiration: Traditionally, effective designs were aimed at universality that would not interfere with studying. However, modern students, who are daily exposed to diverse media and designs, find the old textbooks banal and uninspiring, failing to be interested or curious about the subjects. In order to remedy the problems of dull designs in the existing textbooks, Visang conducted experiments in cooperation with research institutes and directed the results towards changing textbook design.
Project Duration: This project first began in January 2020, and was completed in October 2021 / Korea, Visang
Operation Flow: Visang proposes an educational perspective aimed toward engaging learning. The cover design includes content from the course, enabling students to have engaging discussions and activities about what students will learn. Not only are the cover designs connected to learning content, but also employ dynamic and vibrantly colored illustrations that spark student interest. Additionally, the main text is designed to maximize the learning effect by considering the natural movement of the readers’ eyes.
Team Members: Designer: Minyoung Lee, SunHye Park, JaeYeon Jeon, Jieun Lee, Jin Kim, EunHee Kim, KyungHwa Jung, HyeJin Jo, YounSeok Choi, Seyeon Jeong,
Creative Director: KyoungMi Yoo, Sanghyun An