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Taicang Readzone 书店室内设计 by Cheng Yu Hsieh

Taicang Readzone 书店室内设计 by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 A' Design Award 金奖 in 室内空间与展览设计 Competition Category.


金室内· 2022

Taicang Readzone 书店室内设计

by Cheng Yu Hsieh

Client: CHS Interior Design

A' Design Award 金奖 Winner in 室内 Category

31,338

Verified Award Winner

Verify Award Status for #133333

Colors

The Design

About Taicang Readzone 书店室内设计

太仓喜阅书店位于中国太仓一座百货商场内。书店面积368平方米,以环形剧场的形式布局。高耸的书墙与多向的门洞框架令人联想到密集的城市街景,吸引读者前来探索。环形动线与放射状路径相互衔接,形成一个个独立的书区和多样的座位区域。不锈钢吊顶减轻了大体量结构带来的厚重感。灵活的书架、桌椅可满足个人阅读、亲子阅读与会谈等多种需求。

The Recognition

About the A' Design Award 金奖

Taicang Readzone 书店室内设计是 A' Design Award 金奖得主,这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作,反映出其设计师的天才、智慧与才干。预计Taicang Readzone 书店室内设计将成为一项备受赞誉、引领潮流、气势恢宏的发明,带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目,极大地造福并拓展艺术、科学、设计和技术的边界。Taicang Readzone 书店室内设计激起强烈的渴望,唤起激情,鼓励创造力,令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging
This is a 368-square-meters bookstore.
Tags
Interior, Design, retail, bookstore
Production Technology
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration
The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members
Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao

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