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Guangzhou Gemdale China Chic 销售中心 by Shenzhen Innest Art Co., Ltd.

Guangzhou Gemdale China Chic 销售中心 by Shenzhen Innest Art Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 室内空间与展览设计 Competition Category.


银室内· 2022

Guangzhou Gemdale China Chic 销售中心

by Shenzhen Innest Art Co., Ltd.

Client: Gemdale Group

A' Design Award 银奖 Winner in 室内 Category

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The Design

About Guangzhou Gemdale China Chic 销售中心

“国潮”是位于中国广东省广州市的一处销售中心,室内面积688平方米,帮助来访者了解一处新建住宅项目。设计在此呈现整体建设规划,购房前客户亦可与销售人员进行洽谈咨询。设计将经典粤文化与当代建筑相融合,把岭南石材、木棉、乌龙茶与广绣通过现代艺术手法重新演绎。大堂与洽谈区采用包覆木纹膜的格栅,以低成本且环保的方式完成饰面处理。

The Recognition

About the A' Design Award 银奖

Guangzhou Gemdale China Chic 销售中心是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计Guangzhou Gemdale China Chic 销售中心将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。Guangzhou Gemdale China Chic 销售中心是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
CHINA CHIC is a hometown dedicated to guangzhou city, a place to reproduce the memory of hometown. The elegant new oriental aesthetic demonstration area of CHINA CHIC in Gemdale is built with the idea of high mountains and flowing water and colorful clouds chasing the moon, which everywhere reflects the blending beauty of classical culture and contemporary architecture. It’s a gift to those who have enthusiasm for guangzhou's urban culture.
Dimensions & Packaging
The Project Size: 688sqm
Tags
Sales Center, Modern Chinese Style design
Production Technology
The fence wrapped with wood grain film has low cost and environmental protection. It is widely used in the lobby and negotiation area.
Design Challenge
How do we define and lead the future way of life belonging to the new city with design?Guangzhou is a highly complex organism. With the passage of years, it is constantly changing and metabolizing itself. Various material and non-material elements with cultural significance in the urban area carry the historical and cultural context and spirit of a city in the form of space. In order to interpret"national trend", whether"deconstructing" tradition or "inheriting"innovation, it will move towards to "sense of future". Through the multi-dimensional understanding of Guangzhou city, the design light spot is to retain the Lingnan stone, kapok, oolong tea and Guangdong embroidery with Cantonese rhyme with innovative modern art.
Inspiration
While continuing the cultural life of the original guangzhou city, we also noticed that compared with the past, contemporary people have more diversified use needs for space. therefore, we implanted the new meaning and functions given by space, so that culture can better play its role as a magnet, enhance the vitality of the site, form highly creative visual expression and sensory experience, and link the urban mark of new art presentation and geographical culture.
Project Duration
The project is located in Guangzhou City, Guangdong Province, China. It takes about six months to finish the construction.
Operation Flow
The sales center is designed for helping customers to know better and deeper about the newly constructed buildings and houses. They will see the overall construction plan of the buildings here and can get in touch with sales managers if they have any questions and can make the purchase of houses here.
Team Members
Yu Chao & Guanghui Zeng

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