Baidu for the Elderly 移动应用程序 by Baidu Meux

Baidu for the Elderly 移动应用程序 by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 移动技术、应用与软件设计 Competition Category.

铜移动· 2022

Baidu for the Elderly 移动应用程序

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award 铜奖 Winner in 移动 Category

19,855

Verified Award Winner

Verify Award Status for #133660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu for the Elderly 移动应用程序

百度大字版是一款为老年用户提供内容与服务的移动应用。该应用采用适老化设计体系,配备更大的字号、统一的信息流布局、放大的触控区域以及简明的文案表达。所有内容均可阅读或收听,视频配有智能字幕。语音搜索与图像搜索让老年用户可以通过说话或拍照进行搜索。语音合成功能可运用家人的录制声音朗读文本。该应用同时支持安卓与iOS系统运行。

The Recognition

About the A' Design Award 铜奖

Baidu for the Elderly 移动应用程序是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Baidu for the Elderly 移动应用程序将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Baidu for the Elderly 移动应用程序出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensions & Packaging: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Tags: UX, the Elderly, Age-friendly, AI, Online Service
Production Technology: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Design Challenge: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Research: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiration: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Project Duration: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Operation Flow: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patents: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Team Members: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021