设计师 Baidu Meux 的作品 24 Solar Terms 移动应用插画荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为移动技术、应用与软件设计。

铁移动· 2022

24 Solar Terms 移动应用插画

设计师： Baidu Meux

客户: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

移动类别A' Design Award 铁奖获奖者

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验证 #133667 的获奖状态

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设计作品

关于 24 Solar Terms 移动应用插画

《二十四节气》是为一款移动搜索应用打造的一组动态插画。二十四节气将一年划分为长度大致相等的时段，数百年来一直指导着中国的农事与日常生活。插画运用中国传统绘画的技法与色彩，呈现季节更替、气温变化、天气景象与万物生长。用户通过搜索某一节气的名称或相关关键词即可进入对应页面。每个页面底部设有聚合板块，链接至相关视频、新闻与百科词条。整套画面可自适应各种尺寸的移动设备屏幕。

荣誉认可

关于A' Design Award 铁奖

24 Solar Terms 移动应用插画是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计24 Solar Terms 移动应用插画将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。24 Solar Terms 移动应用插画因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
尺寸与包装: Dynamic 24 can be adapted to all sizes of mobile screens and works well
标签: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
生产技术: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
设计挑战: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
研究: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
灵感: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
项目周期: October 2021, within the Baidu App side
操作流程: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
专利: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
团队成员: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
图片版权: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd