87MM Brand Story 书籍设计 by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 印刷与出版媒体设计 Competition Category.

银印刷· 2022

87MM Brand Story 书籍设计

by Sunghoon Kim

Client: 87mm

A' Design Award 银奖 Winner in 印刷 Category

575,120

Verified Award Winner

Verify Award Status for #134927

View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Brand Story 书籍设计

87MM是韩国极具代表性的时尚品牌，以感性与巧思创造日常文化。自2011年创立以来，品牌通过《Moment by Moment, We Say No Concept But Good Sense》这本记录十年历程的书籍，向热爱87MM的大众讲述过去十年的品牌故事。这部作品不仅呈现了两位创始人的历程，更全面展现了87MM的品牌发展，旨在与喜爱并热衷于87MM的韩国年轻群体建立更紧密的沟通联系。

The Recognition

About the A' Design Award 银奖

87MM Brand Story 书籍设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计87MM Brand Story 书籍设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。87MM Brand Story 书籍设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensions & Packaging: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tags: 87MM, brand book, book, design, editorial, graphic, typography
Production Technology: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Design Challenge: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Research: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiration: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Project Duration: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Operation Flow: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Team Members: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Image Credits: 87MM