Wan Yue Complex 售楼中心 by Eh Design Group is a highly esteemed winner of the very prestigious 2022 A' Design Award 银奖 in 室内空间与展览设计 Competition Category.
银室内· 2022
Wan Yue Complex 售楼中心
Client: Eh Design Group
A' Design Award 银奖 Winner in 室内 Category
Verified Award Winner
Verify Award Status for #136330The Design
About Wan Yue Complex 售楼中心
万悦综合体是一座售楼中心，被打造为沉浸式的零售与文化空间。室内设计汲取当地地域特色，融合古典与现代元素。空间以白色调为主导，金色与橙红色点缀其间，增添层次感与温暖气息。取自装饰艺术的曲线勾勒出室内轮廓，大型整体切割的人造山石将传统意韵与现代形态相结合。零售单元沿中轴走廊依次排布。一件艺术装置唤起夏日泛舟水上的悠然意境。
The Recognition
About the A' Design Award 银奖
Wan Yue Complex 售楼中心是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Wan Yue Complex 售楼中心将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Wan Yue Complex 售楼中心是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The entire sales office borrows the local regional characteristics to achieve an ornate, elegant, and pure space. It also feels like travelling through time, reviving long-past historical and modern elements and thereby resurrecting the pulse and ideals of bygone eras.
- Dimensions & Packaging
- Big wholly-cut artificial rocks give the space a sense of modernity and tradition being combined, and life here blooms splendidly because of the liberated atmosphere.Community is not something you can force, instead, something grows into a great community naturally.
- Tags
- sales center, interior design, modern
- Production Technology
- The design aims to embody a return to a more colorful life, to be an integration of the humanities and the arts, while also acting as an aesthetic interpretation of the diversity of urban life.The designer drew on curved linear designs taken from the new decorative arts, and captured the leisurely vibe of drifting on a boat in the summer through an art installation.
- Research
- The color tone and light effects here are reminiscent of Rembrandt's color palette. The dominance of white sets the grandeur and mature tone of this space, while the embellishments in gold and orange-red are like adding melodies to a symphony, echoing in the air. And just like adding depth to music, it results in more depth to the space while also highlighting the designer's artistic taste and vision of future lifestyle.
- Inspiration
- In the open and free city atmosphere, the designer tried to restore a new model of symbiosis between business and culture. The rich history of this city and the spirit infused in it are expressed in a post-modern narrative that comes together like an architectural symphony. The complex is constructed in a "Roman Holiday" style, allowing visitors to experience a dazzling European street market. Modern and classical, present and future, these contrasts create a fantasy journey that embodies the idea that "diversity is beauty".
- Project Duration
- The project started in Sep 2021 in Hangzhou and finished in Nov 2021 in Tianjin
- Operation Flow
- The space presents multi-dimensional scenes. Along the axial corridor, popular IPs such as Starbucks, Pop Mart, Miss Puff are displayed one by one. It is a reflection of people's pursuit for an increasingly refined life.
The rising horse symbolizes the romantic prosperity of the plaza. It is a brand-new creation in the context of the modern times. The partially hollowed-out design highlights the overall style and gives passersby a shocking sensory experience open to immersive interpretation.
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