Coway 客户体验中心

设计师： IQI Concept

客户: IQI Concept

室内类别A' Design Award 铜奖获奖者

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验证 #136737 的获奖状态

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设计作品

关于 Coway 客户体验中心

Coway 体验中心是位于马来西亚吉隆坡的一处客户体验中心。这个2210平方英尺的空间展示了净水净气、优质睡眠及卫浴洁净等相关产品与服务。中心划分为五大区域:品牌传承区、净水关怀区、净气关怀区、生活关怀区与服务关怀区。触控屏投影仪、柔性电子设备及电视屏幕使展示内容能够便捷更新。白色、蓝色与黑色的配色,以及木饰面和白色饰面的流线型曲线,令人联想到水与空气的意象。净水station成为净水关怀区的视觉焦点。

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关于A' Design Award 铜奖

Coway 客户体验中心是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Coway 客户体验中心将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Coway 客户体验中心出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
尺寸与包装: 2210 sqft
标签: experience centre, curves, nature, clean, commercial space, digital
生产技术: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
设计挑战: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
研究: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
灵感: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
项目周期: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
操作流程: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
团队成员: Yie Yee Wong
Alice Dinh
Wei Ling Yee
图片版权: Photographer: David Yeow