设计师 Frog Singapore 的作品 KGI Bank 银行网站 荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为网站与网页设计。
铁网页· 2022
KGI Bank 银行网站
设计师： Frog Singapore
客户: frog Singapore
网页类别A' Design Award 铁奖获奖者
15,038
已验证的获奖者
验证 #136784 的获奖状态设计作品
关于 KGI Bank 银行网站
凯基银行是一个为旗下拥有四家子公司的银行所打造的响应式网站。该网站将企业金融与零售金融资讯整合于统一的浏览体验之中。简约的视觉概念让客户得以层层深入,逐步认识银行的各个面向。细腻的微动效为常见的互动操作增添情感temperature与参与感。行动号召按钮与常用工具就近配置,协助用户顺利进入下一步。经过强化的导览设计,在各子公司专区之间提供细致而不突兀的指引。用户界面以 Figma 完成设计。
荣誉认可
关于A' Design Award 铁奖
KGI Bank 银行网站是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计KGI Bank 银行网站将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。KGI Bank 银行网站因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- 尺寸与包装
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- 标签
- User Experience, User Interface Design, Design System, Website, Responsive
- 生产技术
- The user interface of this website was designed in Figma.
- 设计挑战
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- 研究
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- 灵感
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- 项目周期
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- 操作流程
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- 团队成员
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - 图片版权
- frog Singapore, 2022
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