设计师 eMotionLAB 的作品 Divergence 游戏套装荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为玩具、游戏与业余爱好产品设计。

铜玩具· 2022

Divergence 游戏套装

设计师： eMotionLAB

客户: eMotionLAB Ltd.

玩具类别A' Design Award 铜奖获奖者

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关于 Divergence 游戏套装

《Divergence》是一套用于学习设计思维的双语卡牌游戏套装。该套装以互动式、以故事叙述为核心的玩法，为入门级学习者和创意团队提供了一种简单而有趣的方式，在约1.5小时内实践设计思维流程。玩家通过运用关键方法，在协作与竞争中解决一项以用户为中心的挑战。《Divergence》适合三至六名玩家，提供实体版与可下载版本，并配有配套的入门介绍视频。插画风格的角色卡则激发玩家的想象力与交流讨论。

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关于A' Design Award 铜奖

Divergence 游戏套装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Divergence 游戏套装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Divergence 游戏套装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
尺寸与包装: 154mm (w) x 112mm (d) x 50mm (h)
标签: design thinking, gamified tool kit, card game
设计挑战: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
灵感: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
项目周期: The project started in January 2021 and launched online in January 2022.
操作流程: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
专利: Hong Kong Design Centre
团队成员: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
图片版权: Hong Kong Design Centre