Coach the Coaches 足球训练指南 by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award 铜奖 in 印刷与出版媒体设计 Competition Category.
铜印刷· 2022
Coach the Coaches 足球训练指南
by Natasha Mozz
Client: Adidas
A' Design Award 铜奖 Winner in 印刷 Category
Verified Award Winner
Verify Award Status for #137201The Design
About Coach the Coaches 足球训练指南
《教练之教练》（Coach the Coaches）是一本面向10至14岁球员的足球训练课程指南。该指南专为足球教练编写，使这套课程能够融入日常训练工作中。原本以大量文字为主的素材被转化为以信息图表为主体的清晰指引。大胆的配色方案有助于在各章节之间快速导航，而每页侧边色块的长度则标示所属的子类别。足球场的网格结构与技术图示构成了整体视觉风格的基础。
The Recognition
About the A' Design Award 铜奖
Coach the Coaches 足球训练指南是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Coach the Coaches 足球训练指南将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Coach the Coaches 足球训练指南出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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