Unless Agency 网站 by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award 铁奖 in 网站与网页设计 Competition Category.

铁网页· 2022

Unless Agency 网站

by Fanny De Bray

Client: Unless agency

A' Design Award 铁奖 Winner in 网页 Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency 网站

Unless Agency 是一家咨询与传播机构，该网站是其整体品牌形象体系的组成部分。在网站开发之前，团队对行业趋势、竞争对手定位及业界惯例进行了市场分析，并据此建立了明确核心信息的品牌平台。设计以品牌花押字的轮廓为基础，衍生出圆形几何形态，用以组织文字与图片的版面结构，并构成图标来诠释关键要点。色彩与图像取材于自然与奢侈品世界的灵感，体现出该机构的价值理念与严谨精准的工作方式。

The Recognition

About the A' Design Award 铁奖

Unless Agency 网站是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Unless Agency 网站将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Unless Agency 网站因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.